Work

Rethinking Marketing Mix Strategies for the Bottom of the Pyramid

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-0019-0.ch017

Authors: Sumaira Jan, Swati Sisodia

Institutions: National Institute of Technology Srinagar, GD Goenka University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4386826987

FWCI:

Cites: 23

Cited by:

Related to: 10