Work

One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction

Year: 2023

Type: article

Abstract: Although technology advancements provide opportunities for social interactions, reports show that people have never felt so alone and are increasingly adopting AI friendship and therapy‐related well‐being apps. By adopting a mixed‐method approach (i.e., netnography and quantitative survey), we investigate the extent AI friendship apps enhance users' well‐being—and to what extent they further exacerbate issues of using technology for social needs. Findings show that users of AI friendship apps report well‐being benefits from the relationship with the AI friend and, at the same time, find themselves being addicted to using the app. Specifically, we show that users' loneliness and fear of judgment, together with AI sentience and perceived well‐being gained, increase addiction to the app, while AI ubiquity and warmth reduce it. Taken together, the results show that despite the intended positive purpose of the apps, the negative effects that AI friendship apps have on well‐being may be much greater.

Source: Psychology and Marketing

DOI: 10.1002/mar.21899

Authors: Hannah R. Marriott, Valentina Pitardi

Institutions: Cardiff University, University of Surrey

Language: English

Topic: Innovative Human-Technology Interaction

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

SDG: Good health and well-being

Open Access status: hybrid

Estimated APC paid: $3,450