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Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design

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Year: 2023
Type: article
Source: Industrial Marketing Management
DOI: 10.1016/j.indmarman.2023.09.010
Authors: Kirti Nayal, Rakesh D. Raut, Sachin Kumar Mangla, Mukesh Kumar, David Tuček, Beata Gavurova
Institutions: Indian Institute of Management Mumbai, O. P. Jindal Global University, University of Plymouth, National Institute of Technology Patna, Tomas Bata University in Zlín
Language: English

Topic: Innovation and Knowledge Management
Subfield: Strategy and Management
Field: Business, Management and Accounting
Domain: Social Sciences
SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: green
OpenAlex ID: W4387148331
FWCI: 7.547
Cites: 136
Cited by: 35
Related to: 10
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