Work

Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis

Year: 2023

Type: article

Study design: Observational Study

Source: Management of Environmental Quality An International Journal

DOI: 10.1108/meq-06-2023-0165

Authors: Anurag Singh, Ashok Kumar Patel, Shefali Jaiswal, Punita Duhan, Vinod Kumar Singh

Institutions: Banaras Hindu University, Delhi Skill and Entrepreneurship University, Gurukul Kangri Vishwavidyalaya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387203886

FWCI: 5.018

Cites: 61

Cited by: 19

Related to: 10