Work

The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes

Year: 2023

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2023.101320

Authors: Jingjing Zhao, Yao-Yu Wang, Lifeng Tu, Jian-Cai Wang, Xin (Robert) Luo

Institutions: Soochow University, Beijing Institute of Technology, University of New Mexico

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: 消费者跨渠道搜索行为下全渠道零售商的定价和产品摆放策略研究, 平台企业自有产品引入及供应商应对策略研究, 线上线下同价背景下双渠道零售商的定价策略与协调机制研究, G6034414120

OpenAlex ID: W4387219504

FWCI: 5.175

Cites: 66

Cited by: 18

Related to: 10