Work

The Future of Transmedia Brand Storytelling and a Model for Practice

Year: 2023

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-981-99-4001-1_12

Authors: Karen E. Sutherland, Richie Barker

Institutions: University of the Sunshine Coast, Deakin University

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387318338

FWCI: 12.11

Cites: 9

Cited by: 2

Related to: 10