Year: 2023
Type: article
Study design: Observational Study
Abstract: Perceived business size and reputation are the essential factors that impact customer behavior in electronic commerce.The purpose of this research is to investigate the link between consumers' perceived business size (BSI), reputation (REP), online trust (OT), perceived risk (PR), attitude towards online purchase (ATT), and online purchase intention (OPI).The survey is used as a convenience sample approach in the research.According to the findings of the study, perceived business size and reputation positively influence online trust; online trust positively influences attitude toward online purchase; online trust negatively influences perceived risk; and perceived risk negatively influences attitude toward online purchase and purchase intention.Finally, attitude toward online purchases influenced online purchase intention favorably.The article provides several managerial implications for online firms based on the study findings in order to boost consumers' e-commerce purchasing intention.
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4387425329