Work

Promotion framing effects on the purchase of hedonic-utilitarian bundles: ERPs evidence of the moderating role of income source

Year: 2023

Type: article

Source: Neuroscience Letters

DOI: 10.1016/j.neulet.2023.137516

Authors: Haiying Ma, Zan Mo, Hongming Gao, Hui Fang, Huijian Fu

Institutions: Guangdong University of Finance, Guangdong University of Technology, Guangzhou University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funders: Guangdong Office of Philosophy and Social Science, Guangzhou Municipal Science and Technology Bureau

Awards: G4843251787, G8801404790

OpenAlex ID: W4387534907

FWCI: 0.417

Cites: 27

Cited by: 2

Related to: 10