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L’identification des parties prenantes impliquées dans la construction d’une marque région : le cas de la marque Auvergne Nouveau Monde

Year: 2014

Type: conference-paper

Source: HAL

Authors: Rochette, Corinne, Zumbo-Lebrument, Cédrine

Institution: Clermont Recherche Management

Language: French

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387540260

FWCI:

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Related to: 10