Work

A Survey on Bid Optimization in Real-Time Bidding Display Advertising

Year: 2023

Type: article

Source: ACM Transactions on Knowledge Discovery from Data

DOI: 10.1145/3628603

Authors: Weitong Ou, Bo Chen, Xinyi Dai, Weinan Zhang, Weiwen Liu, Ruiming Tang, Yong Yu

Institutions: Shanghai Jiao Tong University, Huawei Technologies (China)

Language: English

Topic: Auction Theory and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Shanghai Jiao Tong University

Awards: G1740426589, G3554345598, G7510592305

OpenAlex ID: W4387735217

FWCI: 6.067

Cites: 95

Cited by: 33

Related to: 10