Work

Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis

Year: 2023

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2023-4311

Author: Tessa Garcia-Collart

Institution: University of Missouri–St. Louis

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387815686

FWCI: 7.115

Cites: 48

Cited by: 15

Related to: 10