Work

Technology acceptance model and customer engagement: mediating role of customer satisfaction

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Financial Services Marketing

DOI: 10.1057/s41264-023-00256-2

Authors: Raghavendra Prasanna Kumar, Arindam Banerjee, Zahran Al-Salti, S. Ananda

Institutions: Christ University, S P Jain School of Global Management

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387892005

FWCI: 3.835

Cites: 97

Cited by: 15

Related to: 10