Work

Female advertising models and their body mass index ( BMI ): How does BMI similarity affect perceived product quality?

Year: 2023

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2274

Authors: Erik Ernesto Vazquez, Reto Felix, Lorena Siliceo

Institutions: Pôle Léonard de Vinci, The University of Texas Rio Grande Valley, Universidad Anáhuac

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388078944

FWCI: 3.328

Cites: 109

Cited by: 11

Related to: 10