Work

Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust

Year: 2023

Type: article

Study design: Observational Study

Source: Kybernetes

DOI: 10.1108/k-07-2023-1359

Authors: Islam Elgammal, Chai Ching Tan, Leonardo Aureliano-Silva, Kareem M. Selem

Institutions: University of Jeddah, Rajamangala University of Technology Rattanakosin, Rajamangala University of Technology Tawan-ok, Escola Superior de Propaganda e Marketing, Suez Canal University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388140604

FWCI: 4.869

Cites: 62

Cited by: 19

Related to: 10