Opinions and attitudes of wine consumers utilizing focus group Opiniões e atitudes dos consumidores de vinho utilizando grupo de foco.
Year: 2011
Type: article
Abstract: The objective of this work was to understand the opinions, attitudes and the perceptions of wine consumers using the focus group technique. 24 wine consumers were selected through a recruitment questionnaire to participate in the focus group. Three focus group sessions were carried out, with eight consumers in each. It was veriï¬ ed that the factors most observed by the consumers at the time of wine purchase were brand (71%), origin (75%) and price (75%). In relation to the type of wine, 50% of the participants prefer suave red wine. The factors that infl uence the purchase process and consumer preference are different in relation to the evaluation of consumers and specialists.
Authors: C. C. MENEZES, B. D. V. CÂNDIDO, C. L. ANGÉLICO, E. C. RODRIGUES, J. D. S. CARNEIRO
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4388404074