Work

The Role of Big Data Analytics in Driving Innovation in Digital Marketing

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: International Conference on Optimization and Applications (ICOA)

DOI: 10.1109/icoa58279.2023.10308854

Authors: Abdallah Q. Bataineh, Ibrahim A. Abu-AlSondos, Mohammed Idris, Alaa S. Mushtaha, Dhia M. Qasim

Institutions: Al-Zaytoonah University of Jordan, American University in the Emirates, Applied Science Private University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4388516502

FWCI: 55.07

Cites: 21

Cited by: 56

Related to: 10