Work

Perceived Organizational Support - Effectuating Digital Marketing Communication and Facilitating Sustainable Development Goals 3, 8 and 16

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8984-0.ch009

Authors: Deeba Hasan, T. J. Kamalanabhan

Institution: Indian Institute of Technology Madras

Language: English

Topic: Employee Performance and Management

Subfield: Human Factors and Ergonomics

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388654773

FWCI: 1.987

Cites: 62

Cited by: 2

Related to: 10