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Harnessing the Power of Business Analytics and Artificial Intelligence: A Roadmap to Data-Driven Success

Year: 2023

Type: article

Abstract: This paper explores the intersection of business analytics (BA) and artificial intelligence (AI) and their profound impact on modern enterprises. The integration of advanced analytics techniques and AI algorithms enables organizations to extract valuable insights from vast amounts of data, optimize decision-making processes, and gain a competitive edge in today's data-driven economy. This paper presents an overview of business analytics and AI, their key concepts, methodologies, and applications. Furthermore, it highlights the benefits, challenges, and ethical considerations associated with leveraging these technologies, providing guidance for successful implementation. By harnessing the power of business analytics and AI, organizations can unlock new opportunities for growth, efficiency, and innovation.

Source: International Journal of Innovation in Engineering

DOI: 10.59615/ijie.3.3.1

Authors: Seyed Taha Hossein Mortaji, Soha Shateri

Institutions: Iran University of Science and Technology, Tehran University of Medical Sciences

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4388707434

FWCI: 2.939

Cites: 85

Cited by: 15

Related to: 10