Work

Live streaming selling strategies of online retailers with spillover effects

Year: 2023

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2023.101330

Authors: Zhiwen Li, Dongsheng Liu, Jiankang Zhang, Pei Wang, Xu Guan

Institutions: Huazhong University of Science and Technology, Macau University of Science and Technology, Guangdong University of Foreign Studies

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G3908527729, 双边信息波动下供应链产品质量提升与需求匹配联动策略研究

OpenAlex ID: W4388947327

FWCI: 12.65

Cites: 57

Cited by: 44

Related to: 10