Work

Teaching loss of brand control to engineering entrepreneurship students through analogical mapping

Year: 2023

Type: article

Source: The International Journal of Management Education

DOI: 10.1016/j.ijme.2023.100899

Authors: Alfonso Siano, Alessandra Bertolini, Francesca Conte, Agostino Vollero

Institution: University of Salerno

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4388962446

FWCI: 1.161

Cites: 98

Cited by: 4

Related to: 10