Work

Developing a small participant framework: An investigation of mode choice influential factors

Year: 2023

Type: article

Abstract: An in-depth comprehension of the changing impact of mode choice influencing factors is essential in planning for behavior-adaptive mode shift policies. This study developed a framework to investigate a method of evaluation of the changes in mode choice using a small participation pool. A field application in Pima County, Arizona was developed to test the developed framerwork to evaluate the impact of a real transit experience. Twenty-two participants were recruited and repeated measurements were taken before and after their transit trip. The results revealed that people are less susceptible to their mental biases after a transit trip and consider more objective elements such as walking time. The developed framework resulted in successful evaluation methods that are reproduceable for other application study designs. Thus, the results further present that low participant recruitment in application-based field studies can be accomplished using this developed methodology, for other regions and studies.

Source: Transportation Research Interdisciplinary Perspectives

DOI: 10.1016/j.trip.2023.100978

Authors: Meiyu (Melrose) Pan, Eve Isham, Alyssa Ryan

Institutions: Oak Ridge National Laboratory, University of Arizona

Language: English

Topic: Transportation Planning and Optimization

Subfield: Transportation

Field: Social Sciences

Domain: Social Sciences

SDGs: Sustainable cities and communities, Good health and well-being

Open Access status: gold

Estimated APC paid: $1,330