Year: 2023
Type: book-chapter
Abstract: Millennial MSME business actors totaling 34 thousand people and generation Z 1.6 thousand people are opportunities for Golden Indonesia is attempting to improve the economy through MSMEs.Capital and mental limitations are serious problems for millennial and z generation MSME actors, besides that technology is also an obstacle.The purpose of this study is to find out how the roles, opportunities and challenges of millennial and z generation MSMEs.This research is a descriptive qualitative research using literature methods with theoretical studies and several reference sources.Based on the results of the 2020 Population Census, the millennial generation population of 25.87% and generation Z of 27.94% have a fairly high opportunity in an attempt to increase economic growth in Indonesia."Economic Recovery and Post-Pandemic Shopping Trends" It is known that the number of transactions throughout 2022 of 46.7% was held by the millennial generation.This shows that this generation has a fairly high proficiency in e-commerce.With the use of this technology, millennials and generation z can contribute to the improvement of MSMEs in Indonesia.Behind the advantages of millennials and generation z who have expertise in using technology, they also have various problems in managing MSMEs.The limitations of the millennial and z generations can be overcome through collaboration with various parties such as MSME players run by generation x and baby boomers who have seen stability in running a business from small to becoming a big business.
Institution: Politeknik STIA LAN Jakarta
Language: English
Subfield: Life-span and Life-course Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4389196800