Work

Exploring the Locally Produced Wine to the Tourism Industry in Abulug, Cagayan, Philippines

Year: 2023

Type: article

Abstract: This study aimed to explore the contributions, challenges and opportunities of the locally produced wine in Abulug, Cagayan, Philippines. A qualitative research design was used in the study. Results revealed that the Municipality of Abulug had difficulties in promoting the locally produced wine. The study concludes that the findings are more of challenges than contributions to the tourism industry. The researchers recommend to the Local Government of Abulug to conduct feasibility studies, mass production of nipa wine and create design and development of packaging to enhance marketability of the product

Source: Jurnal Multidisiplin Madani

DOI: 10.55927/mudima.v3i10.3323

Authors: Jhoanne Rae Bunagan, Karen Joy Catacutan, Denice Faye Comonical, Zhea Charis Gamiao, Christina Ericka Lopez, Jean Aidan Pierre Tolentino

Institution: Saint Louis University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: gold

Estimated APC paid: $13