Transforming Commerce: A Bibliometric Exploration of E-Commerce Trends and Innovations in the Digital Age
Year: 2023
Type: article
Abstract: The digital era has ushered in a transformative shift in commerce, culminating in the rise of e-commerce as a dominant force in the global market. This study employs a comprehensive bibliometric analysis, utilizing VOSviewer, to delve into the intricate fabric of e-commerce trends and innovations within the context of the digital age. Through the exploration of publication trends, co-authorship networks, keyword clustering, citation patterns, and emerging technologies, this research maps the intellectual terrain of e-commerce research. The findings illuminate the multidimensional evolution of e-commerce, from personalized mobile experiences to the integration of cutting-edge technologies. The analysis highlights pivotal contributions, collaborative dynamics, and emergent themes, providing a holistic understanding of how commerce has been reshaped in the digital age.
Authors: Legito Legito, Eva Andriani
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4389527807