Year: 2023
Type: article
Abstract: The article is devoted to the study of the ways to structure the discourse of the Chinese dream of the great rejuvenation of the nation on the basis of the modus approach to the study of axiological strategies. The scientific novelty of the work consists in clarifying the concept of “inspiring” modus and identifying the essence of the axiological strategy in the paradigm of the inspiring modus, which is consistently revealed in the trajectory of discursivization at the level of intentionality, argumentation and destination. Based on the dynamic approach to the discourse analysis in the modus of the discursivization trajectory and the use of the method of interpretation, the typical, most frequent methods of argumentation in the implementation of the axiological strategy of the inspiring modus are established – it means in particular, the appeal to precedent expressions, metaphorization, expressive repetition, positive evaluative qualification, attraction-type signs-appeals. The implementation analysis of the inspirational axiological strategy of discourse revealed relevant value meanings in the form of correlative and oppositional conceptual nodes that contribute to the formation and enrichment of the actual layer of the concept 复兴, as well as its promotion in the media axiologically parameterized communicative space.
Source: Culture and Text
Authors: O. N. Sadovnikova, E. F. Serebrennikova
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4389641433