Work

When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process

Year: 2023

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2023.101354

Authors: Sixuan Chen, Junhong Zhao, Huan Xu, Zhangxiang Zhu

Institutions: Nanjing University of Science and Technology, Nanjing University of Finance and Economics, Hunan Normal University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, National University's Basic Research Foundation of China, Fundamental Research Funds for the Central Universities

Awards: G2995254345, 人工智能产品交互特征对消费者体验的影响研究：基于模糊痕迹理论

OpenAlex ID: W4389942493

FWCI: 1.677

Cites: 46

Cited by: 8

Related to: 10