Work

Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention

Year: 2023

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2023.12.002

Authors: Flora F. Gu, Fine F. Leung, Danny T. Wang, Yi Tang

Institutions: Hong Kong Polytechnic University, Hong Kong Baptist University, University of Hong Kong

Language: English

Topic: Corporate Finance and Governance

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4389956303

FWCI: 1.757

Cites: 92

Cited by: 3

Related to: 10