Work

The Synergy of Management Information Systems and Predictive Analytics for Marketing

Year: 2023

Type: book-chapter

Source: Advances in business information systems and analytics book series

DOI: 10.4018/979-8-3693-2193-5.ch004

Authors: M. Lishmah Dominic, P. S. Venkateswaran, Latha Thamma Reddi, Sandeep Rangineni, R. Regin, S. Suman Rajest

Institutions: Annamalai University, SRM Institute of Science and Technology

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4390046901

FWCI: 38.76

Cites: 30

Cited by: 29

Related to: 10