Work

Systematic Literature Review (SLR) Strategi Pemasaran Perbankan Syariah Di Indonesia

Year: 2023

Type: review

Abstract: This study aims to conduct a literature review of the results of research on the marketing strategy of Islamic banking in Indonesia. The method used in this study is a Systematic Literature Review (SLR) with a qualitative-descriptive approach, to published journal articles from 2020-2023 obtained from the Google Scholar database on Islamic banking marketing strategies. The results of the discussion of the Systematic Literature Review show that marketing strategy has a very important role in the increasingly fierce competition in Islamic banking by implementing various strategies that can be used for the development of Islamic banking products in Indonesia.

Source: E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis

DOI: 10.51903/e-bisnis.v16i2.1195

Authors: Hanifa Al Izati, Whilma Lindary, Naufal Afif Putra, Nur Ihsan, Anzu Elvia Zahara

Institution: Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4390621080

FWCI: 0.618

Cites: 10

Cited by: 10

Related to: 10