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Care workers in elder care: the Four Flows of constituting care organisations on social media

Year: 2024

Type: article

Abstract: This qualitative study delves into the impact of social media within a private elder care organisation, where its daily use was mandatory.It examines how care and care organizations take shape through the daily practices of care workers.Utilizing the concept of agency within the Communication Constituting Organisations framework (CCO) and its Four Flows model, we analyse how communication processes shape the organisational engagement of care workers.The study draws on interviews, observations, and a sample of the organisation's Twitter feed.The Four Flows illustrate care workers as proactive social media users motivated by personal values.While social media introduces new work tasks and alternative perspectives on traditional care, it also raises concerns about potentially prioritising technology over person-centric care.This research underscores how social media influences the content and methodologies of care within the framework of Communication Constituting Organisations (CCO) theories.

Source: Communication Research and Practice

DOI: 10.1080/22041451.2023.2275817

Authors: Vilja Levonius, Anu Sivunen

Institutions: Finnish Institute of Occupational Health, University of Jyväskylä

Language: English

Topic: Media and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Funder: Työsuojelurahasto

OpenAlex ID: W4390664219

FWCI: 6.713

Cites: 31

Cited by: 8

Related to: 10