Work

The Impact of Digital Marketing on SME’s Growth and Success as a Tool of Marketing Communication: A Case Study in Bahrain After the Pandemic

Year: 2024

Type: book-chapter

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-031-43490-7_39

Authors: Layla Alhalwachi, Eman Askar, Amir Zaidan

Institution: Bahrain Polytechnic

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4391031834

FWCI: 14.2

Cites: 49

Cited by: 12

Related to: 10