Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products
Year: 2024
Type: article
Authors: Delong Jin, Deling Lai, Xujin Pu, Guanghua Han
Institutions: Jiangnan University, Shanghai Jiao Tong University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4391470035
