Work

Capability gap in relation to public relations´ strategic issues in Latin America

Year: 2024

Type: article

Abstract: This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and activities in public relations and communication management is confirmed, which represents a challenge for the development of the public relations field as well as for higher education institutions across the region.

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2024.102428

Authors: Gabriel Sadi, Alejandro Álvarez-Nobell

Institutions: University of Huddersfield, Universidad de Málaga

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Partnerships for the goals

Open Access status: hybrid

Estimated APC paid: $4,310