Work

Efficacy of response strategies in brand spillover crises: The roles of perceived attribute similarity, blame attribution and attitude towards response messages

Year: 2024

Type: article

Source: Journal of Contingencies and Crisis Management

DOI: 10.1111/1468-5973.12548

Authors: Jun Zhang, Joon Soo Lim

Institutions: Middle Tennessee State University, Syracuse University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391965097

FWCI: 5

Cites: 48

Cited by: 6

Related to: 10