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The Effect of Digital Transformation on Organizational Performance by A Mediating Role of Digital Innovation

Year: 2023

Type: article

Abstract: Organizations face much pressure to deal with rapid changes in technologies as well as the way of working. Digital transformation helps them keep up with these changes, but there are still many aspects that organizations need to deal with in a highly competitive environment. Therefore, there is a need for a comprehensive overview of the effect of digital transformation on the Saudi companies. To fill this gap, Research aims to examine the effect of digital transformation on organizational performance by a mediating role of digital innovation. A survey was conduct of employees working for Saudi telecommunication companies (STC, Zain, and Mobily), by using the component-based partial least squares method to analyze the 170 completed questionnaires. The results indicate that there is a relationship between digital transformation and organizational performance, mediated by digital innovation. And noted that the social and technological perspectives of digital transformation have a significant impact on digital innovation. Finally, the findings encourage large companies to take the opportunity to adopt digital transformation and digital innovation to boost their performance from all organizational perspectives.

Source: MIGRATION LETTERS

DOI: 10.59670/ml.v20i7.4313

Authors: Sura I Al-Ayed, Ahmad Adnan Al-Tit, Areej Alashjaee

Institution: Qassim University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

Funder: Qassim University