Work

Adoption of digital marketing in tourism SMEs: a review and research agenda

Year: 2024

Type: article

Source: Management Research Review

DOI: 10.1108/mrr-08-2021-0597

Authors: Ankita Sharma, Swati Sharma

Institutions: University of Delhi, Jaypee Institute of Information Technology, Fore School of Management

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4392373655

FWCI: 5.993

Cites: 89

Cited by: 16

Related to: 10