Work

Social Media Application For Coffee Shop Development In Bandung City

Year: 2023

Type: article

Abstract: MSMEs are self-sustaining, productive economic operations carried out by people or company organizations that are not subsidiaries in order to reap profits. MSMEs Coffee Shops in Bandung had to fight to innovate items in order to survive the pandemic. The purpose of this research is to investigate the impact of social media, innovation, and training on the development of coffee shop micro, small, and medium enterprises in Bandung. The research question is: Is there any influence of social media, innovation, and training variables on business development, both partially and simultaneously. The goal and benefits of this are to understand the partial and simultaneous impacts of the independent factors on the independent variables. The sample size for this study was 96 people.

Source: Al-Kharaj Journal of Islamic Economic and Business

DOI: 10.24256/kharaj.v5i2.3874

Authors: M Rafid, I Nyoman Tri Sutaguna, Arief Yanto Rukmana, Rusydi Fauzan, Muhammad Yusuf

Institutions: Udayana University, Sekolah Tinggi Ilmu Ekonomi Stan Im, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Sekolah Tinggi Ilmu Administrasi Bandung

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, No poverty

Open Access status: diamond

OpenAlex ID: W4392525571

FWCI: 5.24

Cites: 25

Cited by: 9

Related to: 10