Work

Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?

Year: 2024

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-08-2023-0207

Author: Piyush Ranjan

Institution: Xavier School of Management

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4393076768

FWCI: 4.806

Cites: 98

Cited by: 22

Related to: 10