Work

Bundling products and service on influencer channels

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.103833

Authors: Lei Xie, Guangtao Guo, Jiao Chen

Institution: Shandong University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Science Foundation of Ministry of Education of China

OpenAlex ID: W4393215877

FWCI: 5.652

Cites: 53

Cited by: 12

Related to: 10