Work

Transformative Marketing Services to Fight Poverty at the Bottom of the Pyramid

Year: 2024

Type: book-chapter

Source: World sustainability series

DOI: 10.1007/978-3-031-49853-4_17

Authors: Mercedes Marcela Pincay Pilay, Inés López López, Salvador Ruiz de Maya

Institutions: Universidad Estatal del Sur de Manabi, Universidad de Murcia

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4393376010

FWCI: 6.927

Cites: 59

Cited by: 3

Related to: 10