Work

Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World

Year: 2024

Type: book-chapter

Source: Business Cases Review

DOI: 10.1007/978-3-031-51689-4_1

Authors: Dilip S. Mutum, Ezlika M. Ghazali, Soo Yeong Ewe, Racheal Louis Vincent

Institutions: Monash University Malaysia, University of Malaya

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4393381641

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Cites: 3

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Related to: 10