Work

Ethical banking behavior among millennials and Gen-Z in Malaysia

Year: 2024

Type: article

Abstract: Purpose This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia. Design/methodology/approach A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was tested using partial least square-structural equation model for the analysis. Findings The findings indicated that the engagement of millennials and Gen-Z in ethical banking is influenced by factors such as intention, judgment and awareness, which shaped both generations’ ethical banking behavior. Practical implications This study could be a central reference point and assist banking institutions in understanding the preferences of millennials and Gen-Z. Originality/value This study extends the previous EDM model that focused solely on consumer's belief systems. Three aspects differentiate this paper and contribute to its originality, namely, the uniqueness of millennials and Gen-Z behavior, incorporating new variables along with the EDM models and study in Malaysian context.

Source: International Journal of Islamic and Middle Eastern Finance and Management

DOI: 10.1108/imefm-04-2023-0152

Authors: Siti Aisyah Zahari, Shahida Shahimi, Suhaili Alma'amun, Mohd Mursyid Arshad

Institutions: Universiti Putra Malaysia, National University of Malaysia

Language: English

Topic: Ethics in Business and Education

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Funder: Universiti Kebangsaan Malaysia

OpenAlex ID: W4394570132

FWCI: 3.721

Cites: 74

Cited by: 10

Related to: 10