Work

Role of Emerging Technologies in Smart Marketing and Smart Business for Modern Society

Year: 2024

Type: book-chapter

Source: Advances in medical technologies and clinical practice book series

DOI: 10.4018/979-8-3693-5261-8.ch019

Authors: Senthil Kumar Arumugam, K. R. Pundareeka Vittala, Smita Manohar Gaikwad, Amit Kumar Tyagi

Institutions: Christ University, Jain University, National Institute of Fashion Technology

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394834776

FWCI: 16.42

Cites: 13

Cited by: 12

Related to: 10