Work

Alibi marketing? Surrogate marketing? Brand sharing? What is the correct terminology to discuss marketing for alcohol‐free and low‐alcohol products which share branding with regular strength alcohol products?

Year: 2024

Type: editorial

Abstract: Alibi marketing?Surrogate marketing?Brand sharing?What is the correct terminology to discuss marketing for alcohol-free and low-alcohol products which share branding with regular strength alcohol products?We should distinguish between alibi marketing,

Source: Addiction

DOI: 10.1111/add.16504

Authors: Nathan Critchlow, John Holmes, Niamh Fitzgerald

Institutions: University of Stirling, University of Sheffield

Language: English

Topic: Global Public Health Policies and Epidemiology

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: National Institute for Health and Care Research, Department of Health and Social Care, University of Stirling, Public Health Research Programme

Awards: G1040838889, Evaluating and responding to the public health impact of no and low alcohol drinks: A multi-method study of a complex intervention in a complex system

OpenAlex ID: W4394920531

Cites: 11

Cited by: 29

Related to: 10