The Moderating Role of Age in the Mechanism of the Impact of Social Presence on Purchase Intention in Live-Streaming Shopping
Year: 2024
Type: article
Study design: Observational Study
Authors: Menghan Jin, Hui Xu, Huamao Peng
Institutions: Beijing Normal University, Zhejiang Financial College
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4394926952