From grassroots to celebrities in healthcare– professionality as a new persona in China’s celebrity culture
Year: 2024
Type: article
Abstract: The global pandemic motivated the emergence of grassroots celebrities in healthcare who led online opinion through their professional insights and sharing of health and medical-related knowledge in China. A certain number of practitioners introduced their professional guidance to general netizens through pay-for-answer subscription with the help of Chinese social media. This article interrogates grassroots celebrities via Zhihu, China’s largest community for questions and answers (CQA). It extends Western-focused scholarship on microcelebrities.
Source: Celebrity Studies
Authors: Shiyu (Sharon) Zheng, Min Xu
Institutions: Lancaster University, Yangzhou University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4395467275