Work

Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry

Year: 2024

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-01-2024-0077

Authors: Iván Veas-González, Nelson Geovany Carrión-Bósquez, Jorge Serrano-Malebran, Diana Veneros-Alquinta, Andrés García-Umaña, Matías Campusano-Campusano

Institutions: Universidad Católica del Norte, University of Tarapacá

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4395694183

FWCI: 9.548

Cites: 67

Cited by: 19

Related to: 10