Examining Grassroot Innovation: A Case Study of the Curry Puff Maker Machine Project from a Socioeconomic Perspective
Year: 2024
Type: article
Abstract: Grassroots innovation is a customised innovation programme aimed at empowering the community by demonstrating creativity, resourcefulness, and technological proficiency to tackle issues that impact their daily life. Yayasan Inovasi Malaysia (YIM) is a prominent institution in Malaysia that serves as an anchor for this endeavour. This study examines a project that was awarded an innovation grant to produce curry puff makers and distribute the machines to individuals from marginalised demographics, including single moms, handicapped individuals, and others. The methodology of research for this study involves using a qualitative method, namely a descriptive case study approach, to engage with the grant recipient. The feedback was evaluated using thematic techniques. The project has successfully achieved its objectives across the four examined categories: social, economic, environmental, and technological adoption.
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
Funder: Universiti Teknologi MARA
Award: G5510476275
OpenAlex ID: W4395955657