Work

Wine consumer profile in wine regions of Brazil

Year: 2024

Type: article

Abstract: Our article aims to analyze the main influences, experience and affective involvement that impact the consumer behavior of regional wines in Brazil. We used a descriptive quantitative survey. Our findings contribute to a greater understanding of the behavior of choice related to local experiences and what points are essential to involve the consumer with a product, in this case, wine. The Brazilian wine industry has been dealing with tariff disputes between countries, increased number of producers, reduction in consumption per capita and demand for higher quality wines. Our results show that cultural, social, personal, and psychological factors are crucial in this process.

Source: CBR - Consumer Behavior Review

DOI: 10.51359/2526-7884.2024.257580

Authors: Alexandre Borba da Silveira, Jefferson Marlon Monticelli, Fabrício Silva Barbosa

Institutions: Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul, Universidade do Vale do Rio dos Sinos, Instituto Federal Farroupilha

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4396509850

FWCI:

Cites: 55

Cited by:

Related to: 10