U.S. modest fashion industry: Critical interpretations of brand positioning and Muslim women entrepreneurs
Year: 2023
Type: dissertation
Abstract: Muslim modest fashion, or less revealing clothing worn to satisfy spiritual needs, is experiencing unprecedented growth in the fashion industry driven by young Muslim women worldwide. The demand for modest fashion in U.S. market is also rapidly growing, yet the Muslim community has long been marginalized by Western society and the mainstream fashion industry. This compelled me to analyze the niche modest fashion market in the United States that targets the Muslim woman consumer, which I covered in two separate manuscripts in this dissertation.
Author: Shanti Amalanathan
Institution: Iowa State University
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4396611321